Importance of Research During The Sponsorship Sales Process
As a sponsorship seller, researching your audience and your prospective sponsors is one of the most important things you need to do early in the sales process. Many properties have asked me over the years how to do this research and what are some of the best resources, so I wanted to pass along what I’ve learned.
Valuing Onsite Sponsorship Benefits: How To Differentiate Between Types
How to evaluate onsite sponsorship benefits such as on-site signage, promotions and activation areas.
Valuing Onsite Sponsorship Benefits: Quality vs. Quantity
How to evaluate quality vs. quantity of impressions for onsite signage, promotions and activations for a sponsorship.
Best Practices for Sponsor Prospecting
Many sponsorship sellers don’t know where to start when they are trying to find brands that would be interested in sponsoring their property. As a senior consultant with 25+ years of experience advising both rightsholders and brands, I’ve learned a few “tricks” and best practices I would like to pass along.