Services for Rightsholders
Sponsorship Strategy
VisionMark Consulting has a track record of building comprehensive sponsorship strategies that increase revenue.
We will identify new assets, create an effective sponsorship structure, find new brand targets and support your organization every step of the way.
Third Party Valuation
Leverage our experience valuing over 1,200 deals and helping 230+ brands and rightsholders justify over $2.5 billion in marketing investments.
VMC will objectively determine the fair market value of your sponsorships using our trusted valuation methodology based on industry standards.
Measurement & Research Services
VisionMark Consulting can help you develop customized measurement plans for your sponsors and facilitate audience and sponsorship research.
We can also conduct market competitive intelligence so you can stay on top of the latest sponsorship trends and best practices.
Services for Brands
Sponsorship Strategy
VMC Founder Mark Ording has worked with more than 80 brands in 45 categories to help develop or revamp their sponsorship strategies.
VisionMark Consulting will provide your team the tools and resources needed to select properties and evaluate performance based on hard data.
Third Party Valuation
Brands trust VisionMark Valuations to justify sponsorship investments internally and negotiate the best deal with properties.
VMC will help your company appraise the value of new opportunities and renewals of existing deals so that you’re always paying a fair rights fee.
Measurement & Research Services
VisionMark Consulting specializes in helping brands systematically measure results and quantify ROI.
We can create a customized Property Scorecard, ROI Model and Ongoing Measurement Plan. We also design primary research (e.g., fan surveys).