How We Help Brands

Sponsorship Strategy

VisionMark Consulting helps brands create a sponsorship strategy based on their objectives and backed up by data.

Services include:

  • Property Fit Analysis

  • Property Platform Recommendations / White Space Analysis

  • Property Recommendations

  • Competitive Analysis

    • Marketplace Intelligence

    • Best Practices

  • Identify Competitors’ Platforms

  • Activation Ideas and Best Practices

  • Negotiation Support

Third Party Valuation

We objectively determine the fair market value of your sponsorships so you can negotiate the best deal.

Services include:

  • Valuing all tangible assets based on CPMs, CPEs and market rates

  • Valuing intangible assets such as use of the Property’s marks and logos, category exclusivity, and activation opportunities

  • Determining the optimal rights fees based on valuation results

  • Creating third-party Valuation Reports that can be used to justify rights fees

Measurement & Research

VMC provides measurement tools and resources that help brands achieve an ROI and prove it internally.

Services include:

  • Property Scorecard / ROO Model

  • ROI Analysis & Modeling

  • Ongoing Measurement Plan

  • Target Audience Analysis

  • Property Audience Research

  • Primary Research Design & Support

  • Custom Research & Reports