How We Help Rightsholders

Sponsorship Strategy

VisionMark Consulting helps your organization build a sponsorship strategy that increases revenue.

Services include:

  • Asset Inventory and Optimization

  • Competitive Analysis

  • Sponsorship Packaging/Structure Design

  • Valuation

    • Rate Card Analysis

  • Pricing Guidelines

  • Revenue Generation Strategies

  • Revenue Projections

  • Go-To-Market Strategy

  • Sales Support

    • Proposal Writing

    • Identifying Brand Targets

  • Negotiation Support

  • Staffing Recommendations

  • Primary Research Support

Third Party Valuation

We objectively determine the value of your organization’s sponsorships using a standardized, market-based methodology.

Services include:

  • Valuing all tangible assets based on CPMs, CPEs and market rates

  • Valuing intangible assets such as use of the Property’s marks and logos, category exclusivity, and activation opportunities

  • Determining the optimal rights fees based on valuation results

  • Creating third-party Valuation Reports that can be used to justify rights fees

Measurement & Research

VMC provides market intelligence, custom research and reports that allow you to make data-informed decisions.

Services include:

  • Competitive intelligence

  • Primary research vendor selection, facilitation and recommendations based on results

  • Sponsor fulfillment reports

  • Customized measurement plans

  • Ongoing measurement support