Videos Skip to Videos All | Valuing Onsite Sponsorship Benefits: Conversation with Alex Kerr, Founder of Trajektory | How Do You Differentiate Onsite Signage vs. Promotions vs. Activations? Discussion of the different types of on-site sponsorship benefits and how you differentiate between them. How Do You Define Quality vs. Quantity of Onsite Impressions? Discussion of the quality vs. quantity of on-site impressions, including how both are important depending on the brand and their objectives.
